Michael Senerius Joins Continental Structural Plastics as VP, Sales & Marketing

Auto industry veteran brings diverse, global experience to Tier One supplier

Auburn Hills, Michigan – October 20, 2014 —Continental Structural Plastics (CSP), the global leader in lightweight composite solutions, today announced that Michael Senerius has joined the company as vice president of Sales and Marketing.  Reporting directly to the Chairman and CEO, Senerius is responsible for developing the company’s global sales and marketing plans with a focus on on-going diversification into the heavy-duty truck, HVAC and agricultural markets. He will also be developing CSP’s growth strategies for Europe and China.

“Michael’s experience in globalization, team building and strategy development will be key assets to CSP as we look to continue our growth both domestically and around the world,” said Frank Macher, chairman and CEO of CSP. “We will benefit tremendously from Michael’s customer focus, strategic vision and ability to rally his sales team around a set of cohesive goals.”

Senerius brings more than 25 years of sales, marketing and leadership experience in the automotive industry to CSP.  Most recently, he served as president and CEO for Kokinetics, USA, Inc. a manufacturer of seat mechanisms for both the domestic and global automotive markets.  In addition, he spent several years at Magna in key positions including serving as president of Gra-Mag Truck Interior Systems, a North American seating joint venture between Magna and Grammer AG, and as executive champion for all Magna products sold to the diversified markets segment.

Senerius holds a Bachelor of Arts in Business Administration and Economics from Kalamazoo College in Kalamazoo, Mich.  He also studied abroad at the University of Hannover in Germany, and is multi-lingual, speaking both German and Spanish.

About Continental Structural Plastics

For more than 40 years, Continental Structural Plastics (CSP) has provided leading-edge technologies in light-weight materials and composite components for the automotive, heavy truck, HVAC and construction industries. Headquartered in Auburn Hills, Michigan,
CSP holds more than 50 patents covering materials development and manufacturing processes in composite materials formulation, engineering design and manufacturing technologies.  For more information, visit www.cspplastics.com.